Sep 25
  • The first thing to do once you have decided that an adult themed website advertising premium rate telephone numbers is the one for you, is design and build it. If you have web skills, you should do this yourself as it costs no money and you have total control over everything from design to content. If you do not have any web skills, there are many web designers out there who can help you, just provide them with a brief of what you want and get it built.
  • If you have purchased your premium rate telephone numbers through a company, then they may have website packages or website templates you can use, make sure you ask them at the time of purchase. (TIP: Bluewave Media has an extensive portfolio of website templates and ready-made sites available to its clients)
  • Target the right keywords. Do your keyword research and find out what people are searching for. This will help you optimise your website for the most appropriate search terms which in turn should get you better and more targeted traffic (ultimately resulting in more calls to your numbers). We strongly recommend signing up for www.wordtracker.com for this purpose.
  • Write original content for your website; make it interesting and relative to your website or website niche page. It will be better for your viewers and better for your ranking with each search engine. The worst thing you can do is copy content from another site. Just sit down and make it up, once you get into it, it’s quite fun.
  • Site layout issues. Make your site easy to use and ensure the numbers stand out from the rest of the page. Use a call to action, like “call this number now!” Or “call me now!”
  • Once your site is up and running and looking good, you will need to start link building. I suggest starting with the adult directories, then moving onto sites that have ‘submit URL’ or ‘exchange link’ pages. Just do a search for ‘adult submit URL’ or ‘phonesex submit URL’ or similar. Your goal here is to get as many inbound links to your site as possible. Keep them relevant and decent.  Start with inks to your index page. Then try to get links to every single page on your site. This will help get each page indexed in the search engine and ultimately get you more traffic.
  • Keep updating! Google loves fresh content and will reward active, quality sites. Add new content to your site and improve it when you can. The search engines like to see websites growing organically, so write articles, add stories and new images. Add new pages and sections that are relevant and interesting for your viewers. Continue link building month after month to see organic growth in your sites popularity.
  • Keep a diary of the work you do and the time you spend on your website and on promoting it. It is always handy as you can keep a list of your linking partners and then use it for other sites. This way you can tally up your time verses your profits over a period of time and see how well you are doing.
  • Once your site is up and running, attracting traffic and generating a revenue, you can look to build or purchase a new one and get that one making money for you too!
    • Sep 23

    Republished Article. (Original Article Written by Scott Van Achte from StepForth Web Marketing Inc.)

    A few months ago I wrote an article about 13 ways a webmaster can go about building links to their site. One of these ways was through the use of directory submissions.

    There are many reasons why you may consider a directory submission. You could be trying to build your brand, focused on links for organic rankings, or simply want to drive traffic to your site. Below we will focus on the link building and organic ranking aspect of directory submissions.

    There are countless directories out there these days, some are free, some are paid, and many are garbage. If you decide to build links to your site using online directories, there are some things you will want to consider before spending your hard earned money.

    Page Rank
    Check the Google Page Rank. The visible page rank is only a very slight indication of a page’s strength, but a PR 6 still represents a site of more value than a PR 2. Do not discount a site solely based on PR, but know that a higher PR site, if relevant, will give you more value.

    Outbound Links
    Check the number of outbound links on the category page you would submit to. If the page has more than 100 outbound links, then chances are it will help you very little but there are of course some exceptions to the rule. Let’s say that the page in question has a few sites listed that are organically ranking in the top 10. The page also has a Google PR of 6/10, and the page is highly relevant to your industry. In this situation, even if there were as many as 150 or 200 outbound links, you would probably still want to get your site listed.

    The same holds true for DMOZ. We know that DMOZ is a great place to get your site listed, and while listing your site on a page with the fewest links will give you the most value. In the case of DMOZ, even if the relevant category for your listing exceeded 100 outbound links, I would not hesitate to continue with a listing submission.

    Category Pages
    Check the number of pages per category. If your main category has 10 pages of listings, you may want to forget it as the deeper you dive into these pages, the less value they will hold – they also add the risk of the directory being downgraded due to spam etc. If you still want to be listed, what page will your listing appear on? If you can’t get the first page, you will probably want to walk away.

    Are listings alphabetical? Are new listings added to the top or the bottom of the list? If they are added to the top, you should know that in time, as more people submit, your site will get bumped down to the subsequent pages, reducing its value with every new bump.

    Success of Other Listings
    Take a look at other listings in the directory. Are any of these sites ranking for related top phrases? Try to assess if other sites in your category are benefiting from a link at this directory, especially if it’s a paid directory.

    Anchor Text
    Does the particular directory allow you to determine the anchor text used, or does it simply link you URL. If you can choose the anchor text, the link will be far more valuable as it will allow more value to be passed on due to the relevance of the anchor text and the target phrase for your site.

    Indexed in Google?
    Are the directory and your preferred category sub page both indexed in Google and the other major engines? If it is a paid directory and they are not indexed, don’t waste your money. If the directory is well indexed including your preferred category, and has a fairly recent last cache date, then it is worth considering.

    Price
    Prices for directory listings can range from free to hundreds of dollars, so you have to ask yourself “is it worth it”. If you find that the directory is in good standing, other competing sites in your industry are ranking organically and listed here, and the page has a decent visible PR, this may warrant paying a higher premium to be listed. Be sure to consider if the billing is a one time or recurring expense.

    If you have only a $300 annual budget the $299 a year for Yahoo may make sense, however if you break that up into 10 listings in other top directories for $30 a year each, this may be a better investment – it all depends on what is available for your industry, how high its quality is, and at what price.

    Can Google See the Link?
    If your focus is on search engine rankings, then you definitely want to ensure that both your link, and the page your link resides on, are both fully spiderable by Google. Ensure that the rel=nofollow attribute is not used on your link, or on the pages that link to the directory page; also ensure that the page is not being blocked by a robots Meta tag or within the robots.txt file. The best indication that a page is seen by Google is if there is a recent cache of it within the Google index. If this page is also noted as a back link for others sites listed, it’s a pretty safe bet that yours will be seen also.

    SPAM
    Ensure that the directory you are submitting to is totally on the up and up. If you find that they are doing anything shady turn the other way. This could be in the form of hidden text or links, or abusive pop-ups, etc. If they are promoting some software or anything that may include adware or malware, you definitely do not want to be associated with this site.

    If the site is free and without an approval process, you may as well forget it. It will (if not already) end up littered to no end with irrelevant links which will drastically downgrade the value of the link to as low as zero. While Free-for-All sites can be a quick source for links, the links will actually be useless, so avoid them.

    There are many ways to build links for a site, and directory submissions are just one of them. By having your site listed in a number of relevant directories you can help your sites overall link reputation to grow. It is important to remember though, that directory links are usually not enough on their own, they are just one piece of the big picture.

    By Scott Van Achte, Senior SEO

    Nov 14

    With more and more people continuing to use blog software such as Wordpress to promote their products and services, it is increasingly important to optomise your blog as much as possible. One way to do this is through your blog’s “ping” list.

    Ping services allow you to automatically notify blog directories and search engines that your blog has been updated. The more services that your ping list contains, the higher the chances of your blog posts receiving traffic from those sources. Please feel free to take the list below, which we use on our own blogs, and use it for your own blogs.

    http://blogsearch.google.com/ping/RPC2
    http://1470.net/api/ping
    http://api.feedster.com/ping
    http://api.moreover.com/RPC2
    http://api.moreover.com/ping
    http://api.my.yahoo.com/RPC2
    http://api.my.yahoo.com/rss/ping
    http://bblog.com/ping.php
    http://bitacoras.net/ping
    http://blog.goo.ne.jp/XMLRPC
    http://blogdb.jp/xmlrpc
    http://blogmatcher.com/u.php
    http://bulkfeeds.net/rpc
    http://coreblog.org/ping/
    http://mod-pubsub.org/kn_apps/blogchatt
    http://www.lasermemory.com/lsrpc/
    http://ping.amagle.com/
    http://ping.bitacoras.com
    http://ping.blo.gs/
    http://ping.bloggers.jp/rpc/
    http://ping.cocolog-nifty.com/xmlrpc
    http://ping.blogmura.jp/rpc/
    http://ping.exblog.jp/xmlrpc
    http://ping.feedburner.com
    http://ping.myblog.jp
    http://ping.rootblog.com/rpc.php
    http://ping.syndic8.com/xmlrpc.php
    http://ping.weblogalot.com/rpc.php
    http://ping.weblogs.se/
    http://pingoat.com/goat/RPC2
    http://rcs.datashed.net/RPC2/
    http://rpc.blogbuzzmachine.com/RPC2
    http://rpc.blogrolling.com/pinger/
    http://rpc.icerocket.com:10080/
    http://rpc.newsgator.com/
    http://rpc.pingomatic.com
    http://rpc.technorati.com/rpc/ping
    http://rpc.weblogs.com/RPC2
    http://topicexchange.com/RPC2
    http://trackback.bakeinu.jp/bakeping.php
    http://www.a2b.cc/setloc/bp.a2b
    http://www.bitacoles.net/ping.php
    http://www.blogdigger.com/RPC2
    http://www.blogoole.com/ping/
    http://www.blogoon.net/ping/
    http://www.blogpeople.net/servlet/weblogUpdates
    http://www.blogroots.com/tb_populi.blog?id=1
    http://www.blogshares.com/rpc.php
    http://www.blogsnow.com/ping
    http://www.blogstreet.com/xrbin/xmlrpc.cgi
    http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php
    http://www.newsisfree.com/RPCCloud
    http://www.newsisfree.com/xmlrpctest.php
    http://www.popdex.com/addsite.php
    http://www.snipsnap.org/RPC2
    http://www.weblogues.com/RPC/
    http://xmlrpc.blogg.de
    http://xping.pubsub.com/ping/

     If anybody has anything to add to this list, please leave a comment.

    Oct 25

    If you’ve ventured into the print advertising scene in the past, or you are a current advertiser. You’ve no doubt found out how easy it is to waste your budget and lose money quickly. However, at the same time, print advertising can be a very profitable method of promotion, with a quick turnaround on investment. Many people are making small fortunes through their print advertising operations.

    Below are some of the main points to consider when using print advertising as a method of promotion:

    Effective tracking of campaigns – using multiple numbers of the same service to track variations in ad design and places of publication. Sometimes something as simple as a change of headline text can switch an ad campaign from a loss to a profit. We are happy to provide multiple numbers for use in different campaigns.

    Negotiation with the publishers – advertising salesmen will generally offer you their book price from the start, which they will expect you to negotiate downwards. I would half the initial cost straight away. Once you build a rapport and they know you are a serious advertiser, they will generally be accommodating. Ask them for “late space” deals, which all publications have available when their deadline is approaching.

    Making use of residual effect – basically, most publications have a long tail effect. This is especially apparent with adult magazines, which can produce income for up to 2 years from date of publication. The more adverts you have out there, the larger the base level of residual income, you are creating. Over time, this makes your advertising efforts more likely to turn a profit when taking into account your overall portfolio.

    Thinking outside the box – there is clearly a lot of competition in the print industry from very established players. You may find that publications such as FHM actually have exclusivity deals with other providers and will not allow the advertising of adult services. It’s important to look at how you can do things differently. Most people will follow the crowd. All you need to do is get a copy of the daily sport and you will see thousands of similar ads. What is going to make your advert or proposition different and unique? Sometimes it is possible to “spin” an existing idea or service to appeal to a different audience, for example.

    Economies of scale – let’s take the daily sport, for example. In terms of £ per column inch cost, we found that this figure could be drastically slashed by buying a half page and then splitting it up into smaller advert units. This space could even be resold (as an agency would do) to recover the cost. You could resell a quarter page, probably cheaper than from the sport direct, and recoup enough money to effectively make the other quarter page “free” for you. This is obviously easier said than done but you get the idea.

    Advertisement Size – In terms of visibility, we normally recommend quarter pages or larger in publications. The smaller ads tend to get lost in the competition. We found the better % returns on investment came from the larger sized adverts. They are also normally discounted in terms of £ per column inch, and therefore obviously better value.

    Run length – most publications offer further heavy discounts for booking space in advance. If you book space for the next 12 months, you can expect a much better deal. You can also then normally negotiate the better positions. i.e. inside covers, top right pages, etc etc

    Payout rates of services – This one goes without saying. Getting the best possible payout rates for your services can actually be the difference between making and losing money for some people. Across the industry, payout rates vary wildly. Bluewave Media offers competitive payout rates and can almost always match or exceed your current supplier rates. If you are considering allocating a budget to print advertising, please feel free to contact us to see if we can improve your payouts for you.

    The main point you should take away from this article is that print advertising is not necessarily the “get rich quick” solution that many people think it is. It can however, produce extremely impressive results, if you can get the various factors correct and working for you.

    We have strong links with several agencies who specialise in premium rate advertising. Please contact your account manager or call 01637 879100 for details.

    Next Entries »